As we all continue to face the challenges of the COVID-19 pandemic, businesses are being forced to adapt in order to survive. One area that is becoming increasingly important is online reputation management.
Your business’s online reputation can make or break you during times of economic hardship. People are turning to the internet more than ever before to research companies and make purchasing decisions. If your business has a negative online reputation, it will be much harder to attract new customers and weather the storm.
That’s why now, more than ever, it’s crucial to take steps to improve and protect your online reputation. In this blog post, we’ll discuss why online reputation management is so important during economic turmoils and offer some tips on how you can get started.
Why is Online Reputation Management Important?
There are several reasons why online reputation management is so important, especially during times of economic hardship.
First, your online reputation can directly impact your bottom line. A study by Rize Reputation Management Software found that a one-star increase on Yelp can lead to a 5-9% increase in revenue. Conversely, a one-star decrease can lead to a 5-9% decrease in revenue.
This is because people are increasingly using the internet to research companies before making purchasing decisions. If your business has negative reviews or a bad online reputation, potential customers will be less likely to do business with you.
Second, online reputation management can help you attract new customers and maintain relationships with existing ones. In today’s world, people are more likely to trust companies with good online reputations.
Good white label online reputation management will help you attract new customers and maintain relationships with existing ones.
Third, online reputation management can help you protect your brand during times of crisis. If your company is facing a public relations crisis, proactively managing your online reputation can help mitigate the damage.
Finally, online reputation management is an important part of risk management. By monitoring your online reputation and taking steps to improve it, you can reduce your exposure to risk.
Tips for Improving Your Online Reputation
Now that we’ve discussed why online reputation management is so important, let’s look at some tips for improving your online reputation.
Monitor Your Online Reputation
The first step to managing your online reputation is to monitor what is being said about you online. You can do this using Google Alerts or a tool like Mention.
Google Alerts allows you to set up keyword alerts so that you’ll be notified anytime someone mentions those keywords online. This is a great way to keep track of what people are saying about your brand.
Mention is a similar tool, but it goes a step further by allowing you to engage with the people talking about you online. This is a valuable way to build relationships and turn potential customers into actual customers.
Claim Your Brand Name on Social Media
Another way to improve your online reputation is to claim your brand name on social media. This will help you control the conversation about your brand and make it easier for people to find you online.
To claim your brand name on social media, simply create accounts on all of the major social media platforms (Facebook, Twitter, Instagram, etc.) and use your brand name as your username. Then, fill out your profile information and start posting content.
Encourage Customer Reviews
Customer reviews are one of the best ways to improve your online reputation. Positive reviews will help attract new customers and improve your bottom line.
There are several ways to encourage customer reviews. One is to simply ask customers to leave a review after they’ve done business with you.
Another way to encourage customer reviews is to offer an incentive, such as a discount or freebie. Just be sure to make it clear that the incentive is for leaving a review, not for leaving a positive review.
Finally, you can also use social media to encourage customer reviews. For example, you can post a status update asking customers to leave a review on your Facebook page.
Monitor and Respond to Negative Reviews
No matter how well you manage your online reputation, there will always be some negative reviews. It’s important to monitor these reviews and respond appropriately.
When responding to negative reviews, always stay professional and polite. Never get into an argument with the reviewer or try to delete negative reviews.
Instead, try to defuse the situation and turn the negative review into a positive one. For example, you could offer a discount or coupon to the reviewer. Or, you could simply apologize for the bad experience and assure them that it won’t happen again.